What Your Business Looks Like Matters

The Power of Visuals in Business Messaging

There are times when decisions are already being made before a single word is even read or spoken. In business, consumers do listen to what you say. To get their ear, however, you must capture their eyes first. 

First Impressions Are Visual

Your website, social media accounts, your actual place of business, and even your packaging — all of these are visual elements that help tell your story. Stiff competition means discerning consumers, who, whether they are aware of it or not, instinctively respond to how you present your business. This is why it would be unwise to treat your visual presentation in an arbitrary way. 

Consider your visuals as signals that tell your consumers whether you’re credible, whether you speak to their wants and needs, and, above all, whether you’re memorable enough to make them want to choose your business.

Visuals and Words Form Your Messages

Design goes beyond making something look nice. Visuals and messaging aren’t separate. Nowadays, visuals become the message.

An outdated website could make a strong business appear out of touch.

A poorly designed social post could dilute the crucial information it contains.

If your visuals are weak or overwhelming, you lose the viewer’s interest.

You lose potential business.

On the other hand, visuals that are intentionally designed to work with your messaging are remembered.

Visual Storytelling for Businesses

Here’s a quick checklist of some of the things that help ensure your visual storytelling is on point:

• A brand logo and colors that reflect your values, your business, and industry

• Design that allows your messages to breathe

• Branded elements that give your content consistency

• Visual elements that support your words, not work against them

  
  

In the End, It’s About Trust

You run to the people you trust.

You listen to the voices you trust.

You buy from the brands you trust.

Trust takes a long time to build. In business, the gateway to trust-building begins before the first conversation. It starts the moment they first see you.

That first impression? It’s the difference between a potential customer and a missed opportunity. 

Make yours unforgettable.