Mixed Messages, Missed Momentum
- Jive Bullock
- Jun 12
- 2 min read
The logo is clean. The website is live. The LinkedIn posts are regular, even clever. On the surface, everything looks “on brand”.
So why does it still feel like your business is not gaining the traction it should?
The answer often lies in what is not being said, or in what is said in too many ways. Scattered messaging confuses audiences, quietly slows growth, and waters down your overall value.
Strategic Communication Remains Underestimated
It’s easy to think of communication as an add-on — a final layer wrapped around the “real” business. A finishing touch to polish once the product or service is already in place.
In reality, communication is a major part of the business itself. It shapes perception before a word is ever spoken. It influences decisions even before a pitch is made. It is the lens through which your value is determined.
Communicating strategically is not about being louder, or having an extremely active online presence. It’s about alignment across your website, promotional materials, emails, and social presence. Each of these either reinforces, or contradicts, your core message.
Unified messaging, however, doesn't just happen. It is deliberately designed.
A Closer Look at the Data
Still treating messaging as an afterthought? The numbers should stop you in your tracks.
Research shows that companies with strong alignment across marketing, sales, customer experience, and product functions generate 2.4× higher revenue growth compared to those that operate in silos (Forrester, 2023).
Meanwhile, highly aligned organizations grow 32% faster year over year, while their less-coordinated competitors tend to stall, or worse, decline (Aberdeen, 2023).
It has also been found that profitability doubles when communication is aligned across all customer-facing functions (Forrester, 2023). This tells us that effective messaging goes beyond how your brand looks or sounds. It removes uncertainty from the decision-making process. It enables your audience to understand, trust, and choose you. Every single time.
The Right Words Do the Heavy Lifting
Many businesses do show up, but nowadays, being seen is no longer enough.
Yes, you may be visible. The real question is, “Are you memorable?”
You need to know what to say, when to say it, and how to say it — so your audience not only sees your value, but feels it.
Ready to Be Remembered?
For us, clarity is the foundation of influence. The most effective brands are not always the loudest. They are the ones that consistently communicate with intention.
If you know you’ve been doing all the work, but feel like something is still off, it might be time to reassess how your story is being told.
Creative. Clear. Concise. Let's tell your story the J+C Way. REFERENCES: Aberdeen. (2023). 15 eye‑opening stats to drive sales & marketing alignment. Invoca.
Forrester. (2023, February 21). Aligning around the customer will turbocharge companies’ growth engines. Forrester Research. https://www.forrester.com/newsroom
Forrester. (2023). The customer‑obsessed growth engine: How alignment among customer‑facing functions boosts performance. Forrester Research. https://www.forrester.com/blogs/customer‑obsessed‑growth‑engine
