“The tongue can paint what the eye cannot see.”
- Chinese proverb
Spokespeople play a crucial role in upholding the reputation of your company. By communicating messages effectively, they are able to build trust and strengthen relations with relevant stakeholders. For this reason, it is imperative that your spokesperson, as well as all other personnel who are authorized to speak on the company’s behalf are capable and sufficiently trained to ensure clear and effective communication with various audiences.
The heads of a business or organization are considered the default face of the company. However, owing to operational demands, as well as the reality that not everyone is built for public speaking, it would be wise to designate a suitable alternate spokesperson to step in as the situation requires.
Keep in mind that an effective spokesperson must possess the following:
Sound business or organizational knowledge
Your spokesperson must have a strong grasp of your company’s overall workings. Thus, they must be thoroughly briefed by pertinent departments on a regular basis. In addition, ensure the involvement of your legal team for legal or sensitive issues.
Strong communication and active listening skills
As the voice of your company, your spokesperson must be charismatic, naturally adept at communicating, and comfortable speaking on and off-camera. For highly technical industries, your spokesperson must be able to simplify complex topics to increase public understanding.
Since communication is a two-way street, it is equally important for your spokesperson to be an active listener. Through active listening, your spokesperson would be able to transform simple conversations into meaningful dialogues that are necessary to deepen bonds with stakeholders.
Adaptive thinking
Media relations and crisis communication require a strong ability to handle complex, unexpected situations. Your spokesperson must be able to respond calmly and pivot their messaging when necessary. Adaptive thinking likewise allows your spokesperson to adjust the tone of statements and effectively convey messages to specific audience groups.
A skilled spokesperson significantly enhances your credibility by communicating key messages with clarity, transparency, and confidence. At J+C, we work with spokespeople in developing communication strategies, utilizing stakeholder relations techniques, and building presence to ensure that companies are consistently represented in the best possible light. Connect with us and let us help you protect and elevate your business presence further.
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